Tears of Nature Privacy Policy
This policy describes how Tears of Nature LLC, a California limited liability company (“Tears of Nature,” “we,” “us,” or “our”), collects, uses, and shares personal information in connection with our website and our immersive art exhibit at 3841 Broadway Pl, Los Angeles, California (the “Exhibit”).
Types Of Information We Collect.
The following provides examples of the type of information that we collect from you, how we use that information, and what our interest or legal basis is in using it.
Ticket Purchases
When you buy a ticket, we collect your name, email address, telephone number, billing information, and the date and session time you select. Ticket sales are processed through our ticketing provider, Ticket Tailor, and its payment processor.
We use this information to perform our contract with you — to sell and deliver your ticket, admit you to the Exhibit, and contact you about your purchase.
Cookies and first party tracking
We use cookies, pixels, tags, software development kits (SDKs), local storage, and similar technologies. “Cookies” are small pieces of information that a website stores on your device; “pixels” and “tags” are small pieces of code embedded in a web page or email that record that the page or message was loaded. We use these technologies to operate the website, keep you signed in, remember your preferences, secure your account, and measure how the website performs.
We have a legitimate interest in making our website operate efficiently.
Your Cookie Choices. Where required by applicable law, we ask for your consent before setting non-essential cookies and similar technologies, and we do not treat closing a banner, scrolling, or continuing to browse as consent. You can accept or decline non-essential technologies, and change your choice at any time, using the cookie preference control available on our website. Declining is presented to you in the same number of steps and with the same prominence as accepting. Cookies that are strictly necessary to operate the website, keep you signed in, and secure your account cannot be declined through that control. Most browsers also allow you to block or delete cookies through their own settings, though doing so may cause parts of our website to stop working correctly.
Cookies and third party tracking
We participate in interest-based (behavior-based) advertising. This means third parties use cookies, pixels, SDKs, and similar technologies to collect information about your use of our website, and of other websites and applications, so that they can deliver advertising tailored to your interests. Some of this information is transmitted directly from your browser or device, and some may be sent from our servers to an advertising platform through a server-to-server or “conversions” interface, which can include identifiers such as a hashed email address used to match you to an existing account with that platform. Sharing information with advertising platforms in these ways may constitute a “sale” or “sharing” of personal information, or processing for “targeted advertising,” under certain state privacy laws. You may opt out as described in this policy.
We have a legitimate interest in engaging in behavior-based advertising.
Advertising and Analytics Partners. We work with third-party advertising, measurement, and analytics providers. On our website these are the Meta Pixel (Meta Platforms, Inc., for Facebook and Instagram) and Google Ads (Google LLC), which we use for advertising performance measurement, conversion tracking, and retargeting. Each of these platforms sets its own cookies and similar technologies and receives information about your interactions with our website, and each handles that information under its own privacy policy. If we add or remove a provider, we will update this policy.
How to Opt Out of Interest-Based Advertising. You may opt out of the sale or sharing of your personal information and of processing for targeted advertising by: (a) transmitting a Global Privacy Control signal from your browser or extension, which we honor as described above; (b) using the cookie preference controls available on our website; (c) contacting us at connect@tearsofnature.com; or (d) using the industry opt-out tools offered by the Digital Advertising Alliance (optout.aboutads.info), the Network Advertising Initiative (optout.networkadvertising.org), and, for mobile applications, the AppChoices application. Opting out does not mean you will stop seeing advertising; it means the advertising you see will be less tailored to you. Because these opt-outs are stored in cookies or device settings, you will need to renew them if you clear cookies, change browsers, or use a different device.
Email Interconnectivity
If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners.
We have a legitimate interest in understanding how you interact with our communications to you.
Feedback/Support
If you provide us feedback or contact us for support we will collect your name and e-mail address, as well as any other content that you send to us, in order to reply.
We have a legitimate interest in receiving, and acting upon, your feedback or issues.
Mailing List
When you sign up for one of our mailing lists we collect your email address or postal address.
We have a legitimate interest in sharing information about our organization.
Mobile Devices
We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website.
We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices.
Payments
We collect your name, billing address, email address, telephone number, and the last four digits and expiration date of your payment card when you purchase a ticket. Payment card details are entered directly with our payment processor. We do not receive or store complete payment card numbers.
We use your information to perform our contract to provide you with our Products and/or Services.
Website interactions
We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser.
We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud.
Web logs
We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors.
We have a legitimate interest in monitoring our networks and the visitors to our website. Among other things, it helps us understand which of our services is the most popular.
Photography and Recording at the Exhibit
We and our authorized photographers and videographers photograph and record at the Exhibit for documentation and promotional purposes, and visitors may appear in those images and recordings. The Terms of Use describe the rights you grant us when you enter, and how to tell us if you prefer not to appear.
We have a legitimate interest in documenting and promoting the Exhibit.
In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, partners, our affiliates, or publicly available sources.
Use and Processing of Information.
In addition to the purposes and uses described above, we use information in the following ways:
To identify you when you visit our website.
To provide services.
To improve our service offerings.
To process payments, fulfill orders, and administer your purchases.
To conduct analytics.
To respond to inquiries related to support, employment opportunities, or other requests.
To send promotional materials, including information relating to our services or promotions.
For internal administrative purposes, as well as to manage our relationships.
Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete a purchase we collect your information to perform our contract with you, but we also retain your information because we have a legitimate interest in maintaining it after the purchase is complete so that we can respond quickly to any questions about your order. As a result, our collection and processing of your information is based, in different contexts, upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.
Sharing of Information.
In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations:
Affiliates and Acquisitions. We may share information with our affiliates (e.g., parent organization, sister organization, joint ventures, or other organizations under common control). If another organization acquires, or plans to acquire, our Company, operations, or our assets, we will also share information with that organization, including at the negotiation stage.
Other Disclosures with Your Consent. We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this policy.
Other Disclosures without Your Consent. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third party intermediary.
Service Providers. We share your information with service providers who perform functions on our behalf, including Ticket Tailor (ticketing, checkout, and sales reporting), our payment processor, our website host, and our email and advertising platforms. Service providers are permitted to use your information only to perform those functions for us.
Your Choices.
You can make the following choices regarding your personal information:
Access to Your Personal Information. You may request access to your personal information by contacting us at the address described below. If required by law, upon request, we will grant you reasonable access to the personal information that we have about you. Note that residents of certain states may be entitled to ask us for a notice describing what categories of personal information (if any) we share with third parties or affiliates for direct marketing.
Changes to Your Personal Information. We rely on you to update and correct your personal information. Note that we may keep historical information in our backup files as permitted by law. If our website does not permit you to update or correct certain information contact us at the address described below.
Deletion of Your Personal Information. Typically we retain your personal information for the period necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. You may, however, request information about how long we keep a specific type of information, or request that we delete your personal information by contacting us at the address described below. If required by law we will grant a request to delete information, but you should note that in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another one of our business purposes.
Objection to Certain Processing. You may object to our use of your personal information by contacting us at the address described below.
Online Tracking and Opt-Out Preference Signals. Our website does not respond to legacy “Do Not Track” browser signals, for which no common industry standard was ever adopted. We do treat a Global Privacy Control (GPC) signal, and any other opt-out preference signal recognized under applicable law, as a valid request to opt out of the sale or sharing of personal information and of processing for targeted advertising, applied to the browser or device transmitting it. Where required by applicable law, we will display confirmation that the signal has been processed. If you are signed in to an account when the signal is transmitted, we will also apply your choice to that account.
Revocation of Consent. If you revoke your consent for the processing of personal information then we may no longer be able to provide you services. In some cases, we may limit or deny your request to revoke consent if the law permits or requires us to do so, or if we are unable to adequately verify your identity. You may revoke consent to processing (where such processing is based upon consent) by contacting us at the address described below.
How We Verify and Respond to Requests. To protect your information, we will take reasonable steps to verify your identity before acting on a request, which may include asking you to confirm information already in our records or to respond from the email address associated with your account. We will not require you to create an account solely in order to make a request. An authorized agent may submit a request on your behalf with proof of authorization, and we may require you to verify your identity directly with us. We will respond within the time required by applicable law. If we decline your request, our response will explain why and, where applicable law provides an appeal right, how to appeal that decision. If we deny an appeal, you may contact your state attorney general.
How We Protect Personal Information
No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Our website does not offer visitor accounts. Ticket orders are placed and managed through Ticket Tailor, and any account or order-lookup credentials are held by that provider under its own terms and privacy policy.
How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purposes described in this policy. We apply the following general criteria to determine how long we keep each category of information:
Account and Customer Records. Retained for the life of your account or purchase relationship and for seven (7) years afterward, in order to administer the relationship, resolve disputes, and satisfy tax, accounting, and recordkeeping obligations.
Payment and Transaction Records. Retained for seven (7) years from the date of the transaction to satisfy tax and financial recordkeeping requirements. We do not store complete payment card numbers; those are handled by our payment processor.
Marketing and Mailing List Data. Retained until you unsubscribe or ask us to delete it, and thereafter only as needed to honor your choice — for example, keeping your email address on a suppression list.
Website, Analytics, and Advertising Data. Retained for twenty-four (24) months from collection, or for the retention period set by the applicable analytics or advertising provider, whichever is shorter.
Support and Correspondence. Retained for three (3) years after the matter is closed.
Backups and Legal Holds. Information may persist in routine backups for a limited period after deletion from active systems. Where information is subject to a litigation hold, regulatory inquiry, or other legal obligation, we retain it until that obligation ends, notwithstanding the periods above.
Sensitive Personal Information
Some information we collect may be treated as “sensitive personal information” or “sensitive data” under applicable state privacy laws. Depending on the Products and/or Services you use, this may include account log-in credentials, a financial account number in combination with a required security or access code, precise geolocation, or the contents of your communications with us where we are not the intended recipient.
We collect and use sensitive personal information only as reasonably necessary to provide the Products and/or Services you have requested, to secure your account, to detect and prevent fraud and unlawful activity, and for other purposes for which applicable law provides no right to limit. We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you, and we do not sell it or share it for cross-context behavioral advertising.
Where applicable law requires your consent before we process sensitive data, we will obtain that consent first. You may ask us to limit our use of sensitive personal information, or withdraw a consent you previously gave, by contacting us using the details below.
Categories of Personal Information We Collect
The following summarizes, for the twelve (12) months preceding the date of this policy, the categories of personal information we collect, the purposes for which we collect them, the categories of third parties to whom we disclose them, and whether we sell them or share them for cross-context behavioral advertising. The categories used are those set out in the California Consumer Privacy Act.
Identifiers. Examples: Name, email address, telephone number, billing address, IP address, and cookie or device identifiers.
Purpose: Sell and deliver tickets; admit you to the Exhibit; respond to inquiries; measure and target advertising.
Disclosed to: Ticket Tailor; our payment processor; our website host; Meta and Google.
Sold or shared: Yes — shared for cross-context behavioral advertising.
Customer records. Examples: Name, contact details, ticket orders, session dates and times, and the last four digits and expiration date of a payment card.
Purpose: Process and fulfill ticket orders; manage entry; resolve disputes; meet tax and accounting obligations.
Disclosed to: Ticket Tailor; our payment processor.
Sold or shared: No.
Commercial information. Examples: Tickets purchased, session selected, order history, and any merchandise purchased.
Purpose: Fulfill orders; plan capacity and staffing; marketing and advertising measurement.
Disclosed to: Ticket Tailor; Meta and Google.
Sold or shared: Yes — shared for cross-context behavioral advertising.
Internet or network activity. Examples: Pages viewed, referring website, clicks, time on page, conversion events, browser and device type.
Purpose: Operate, secure, and improve the website; measure advertising performance; retargeting.
Disclosed to: Our website host; Meta and Google.
Sold or shared: Yes — shared for cross-context behavioral advertising.
Geolocation data. Examples: Approximate location derived from your IP address. We do not collect precise geolocation.
Purpose: Security and fraud prevention; regional advertising.
Disclosed to: Our website host; Meta and Google.
Sold or shared: Yes — shared for cross-context behavioral advertising.
Audio, electronic, or visual information. Examples: Photographs and video recorded at the Exhibit in which you may appear.
Purpose: Document the Exhibit; promote the Exhibit and our business.
Disclosed to: Our photographers and production vendors; social media and advertising platforms where we post content.
Sold or shared: No.
Inferences. Examples: Preferences and interests drawn from your purchase and browsing activity.
Purpose: Personalize marketing; decide which advertising to show you.
Disclosed to: Meta and Google.
Sold or shared: Yes — shared for cross-context behavioral advertising.
Sensitive personal information. We do not collect sensitive personal information, and we do not use or disclose personal information for the purpose of inferring characteristics about you. Payment card details are entered directly with our payment processor and we do not receive or store complete payment card numbers.
We collect these categories from the sources described in this policy, including directly from you, automatically from your device, and from third parties, partners, affiliates, and publicly available sources. We retain each category for the periods described in the retention section of this policy.
Your State Privacy Rights
California Residents. We extend the following rights to California residents: the right to know the categories and specific pieces of personal information we have collected, the sources of that information, our purposes for collecting it, and the categories of third parties to whom we disclose it; the right to request deletion of personal information we have collected from you; the right to request correction of inaccurate personal information; the right to opt out of the sale or sharing of personal information, including sharing for cross-context behavioral advertising; and the right not to receive discriminatory treatment for exercising any of these rights.
Sale and Sharing. We do not sell personal information for money. However, our use of advertising and analytics technologies described in this Policy, including the Meta Pixel and Google Ads, may constitute “sharing” of personal information for cross-context behavioral advertising under California law. You may opt out as described in the Cookies and Advertising sections above, by using our cookie preference control, or by sending us a request at connect@tearsofnature.com. We honor the Global Privacy Control signal as a valid opt-out request.
Sensitive Personal Information. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.
Other States. Residents of other states that have enacted comprehensive privacy laws may have similar rights with respect to their personal information. If you are a resident of such a state and would like to exercise a right available to you under your state’s law, contact us at connect@tearsofnature.com and we will respond as that law requires.
How to Submit a Request. Send privacy requests to connect@tearsofnature.com. We will verify your request by asking you to confirm information we already have on file, such as the email address associated with a ticket purchase. An authorized agent may submit a request on your behalf with written permission that we can verify. We will respond within the time your state’s law requires.
Children’s Privacy
We do not intentionally collect personal information from children under the age of 13, and our Products and/or Services are not directed to children under 13. If you are under the age of 13, you may view our website, but you should not make a purchase, register, or submit personal information to us. We do not knowingly sell or share the personal information of consumers under the age of 16. We do not process the personal information of a consumer we know to be at least 13 and under 16 for purposes of targeted advertising, sale, or profiling without that consumer’s affirmative authorization, and we do not do so for a consumer we know to be under 13 without authorization from a parent or guardian. If you believe we have collected information from a child or teen, please contact us at connect@tearsofnature.com so that we can take appropriate action.
Users Outside the United States
If you are a non-U.S. user of the Site, by visiting the Site and providing us with data, you understand and agree that the data you provide to us may be processed for the purposes listed in this Policy. You also understand and agree that the data you provide to us may be processed in the United States. U.S. laws regarding the processing of data may be less stringent than the laws of your country. By providing your data, you consent to this processing.
Our Products and/or Services are directed to, offered to, and intended for residents of the United States. We do not target, market to, or knowingly offer the Products and/or Services to individuals located in the European Economic Area, the United Kingdom, or Switzerland, we do not monitor the behavior of individuals located in those jurisdictions, and we do not accept orders placed from them. We do not intend, by operating a website accessible worldwide, to subject ourselves to the laws of any jurisdiction other than the United States.
If you are located in the European Economic Area, the United Kingdom, or Switzerland and you nonetheless choose to contact us or use the Products and/or Services, you do so on your own initiative, and you understand that your information will be transferred to and processed in the United States. If you believe we hold personal data about you and you wish to access, correct, or delete it, contact us at connect@tearsofnature.com and we will respond to your request.
Miscellaneous
The following additional information relates to our privacy practices:
Transmission of Information to Other Countries. As a company located in the United States, we process personal information in the United States. If you provide your personal information to us your information will be processed in the United States where privacy laws may be less stringent than the laws in your country. By submitting your personal information to us you agree to the transfer, storage and processing of your information in a country other than your country of residence including the United States.
Third Party Applications/Websites. We have no control over the privacy practices of websites or applications that we do not own.
Changes to This Privacy Policy. We may change our privacy policy and practices over time. To the extent that our policy changes in a material way, the policy that was in place at the time that you submitted personal information to us will generally govern that information unless we receive your consent to the new privacy policy. We review this policy at least once every twelve (12) months and update the “Last Updated” date below whenever it changes.
Contact Information. If you have any questions, comments, or complaints concerning our privacy practices please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.
Last Updated: October 9, 2026